Critical SEO error of
E-commerce websites
There is a common misconception among online e-commerce
merchants that just putting up a website and listing thousands of product is
enough to lure customers. They also believe that search engine optimization for
the online store is not necessary but the reality is completely different.
Turns out it is much more important for online merchants than it if for service
provider websites or blogs.
Ecommerce website it flooded with product images which
constantly shuffle on and off site, which makes SEO difficult but if you know
the problem areas then you will be able to manage it easily. Any website
design company in Atlanta might be able to help you with the SEO issues,
but if you know it yourself then you will be able to monitor the progress of
the website. Few of the common SEO error have been listed below to help you
understand how to manage your business online.
Missing product
details
“A picture is worth of thousand words” but unfortunately,
search engine cannot see images and lack of product details can drop the
ranking of your website in search result. An unique content need to be added in
the description, to know the default word count for such content, you can count
the words from the navigation, footer, sidebar, etc. Measure the word count and
write an unique description to roll in with search engine. Avoid using
duplicate content at any cost as it can get your site sacked and bad
reputation.
Lack of keyword
friendly URLs
Most of the ecommerce web design company in Atlanta,
forget to put product name in URL, don’t let this happen, putting full name in
the URL is very important and it is creates unique website ids. These unique
urls are SEO friendly and makes it easy to locate the product.
No product review
Approximately 70% of the customers look for product review
on website, forum before buying any product. If your site does not have any
(positive/negative) reviews, then you will miss out on large amount of customer
base. Additionally, the reviews show top result in search engine than the
actual selling page. Public review keeps the page alive and keeps your website
seo friendly for long time.
These are few tips which can help your online business to
flourish and reach out to more and more customer on daily basis. Do not forget
to implement it and you can see the drastic result in your product sale.
No comments:
Post a Comment