Create awareness about your new Restaurant

 Create awareness about your new Restaurant

You have recently opened up a restaurant; you have dynamic location, trained staff, delicious menu, amazing food and great USP. Now, all you need is excited foodies to try out your gorgeous food. To get crowd you will have to create buzz about your food joint. You may be thinking ‘word of mouth’ is the best way of advertising and it does not cost you a thing, well, you are right, but there are number of other free medium to publicize your restaurant. Your best business strategy is to keep money for business plan and use free channels to advertise it. Here is how you can create effective awareness for your newly opened restaurant.

Newspaper: It is one of the old but impactful ways of advertising. Well, paying for an advertisement in the paper is obviously expensive but if you smart enough you can do it for free. You can send a personal invitation top newspaper’s food writer/editor for lunch or dinner. Serve your signature dishes to them for tasting, encourage them to take picture of the dishes and request them to write a small review in the paper about new restaurant in Indianapolis. Ask them if they can write about their personal experience of the restaurant along with the review. These review hold up value in public eye and people will actually show up to try out your dishes.

Local TV cable or channel: Everyone watches cable and it is one of the cheapest ways to advertise locally. Television often display behavioral ads, you can talk to the local TV anchor to get a small slot in the show. Let them taste the food, mention your USP to them and let your food do the talking.

Blogs and website content: You can take advantage of booming internet technology. Blogs and website is very important for your online reputation. Write a good piece of blog on how you catering Indianapolis with delicious food. Content is very important, make sure you blog has all the necessary information along with the link of all your social media pages.

Go social: In the age of social media blogging, any person not having a social page about his/her business would be a fool. They are very helpful and very effective and free for everyone. Sign up on leading social media pages, develop fan base and educate them about your brand and services. If necessary holding competition, give out competition to engage the crowd.

While advertising, focus on your brand, its unique selling point, highlight, etc. The best way to satisfy your customer is to serve them what you can make best. These steps will boost up your brand identity and line of customers in front of your restaurant.